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Customize Your Profits

Many companies look at customization as an expense. A choice between generic packaging and custom packaging with your logo. What if I told you that there is a way for you to turn your customization expense, into profits?

First, aside from a few iconic brands like Coca Cola, Disney, and Apple, the number one brand is the brand of your customer. That’s right, their name. People love their name, their logo, their image, and their slogan. People love themselves so much; they are willing to pay extra for it.

From coffee to golf balls, the ability to customize your product line adds value for the customer. After all, your name and likeness is priceless. So how do you offer your clients customization?

  1. Determine whether or not you can provide this service in-house or if you need to outsource this program. There is nothing wrong with outsourcing the customization of your products. Most customers know that if they want their name, logo, or personal image on a product this will cost additional dollars and will take additional time to complete the order.

  2. Limit your customer’s choices. This may seem counter intuitive, but when you understand that there are infinite ways to customize a product, the last thing you want is paralysis of analysis. Give your customers a few popular ideas on how they can customize the product and then give them an “other” option.

  3. Determine the price for customization. Just like any other product or service, find out what your cost will be to offer this service to your customer. Determine whether or not this cost will be a pass thru cost or if it will be a profit center for your company. Either way, you should not lose money by providing customization for your customers.

If your ultimate goal in providing customization to your clients is to sell more products, then the cost of customization can be offered as a pass through expense in order to entice your customers to buy more. However, customization can also be offered as a profit center for your business because as mentioned above, people are willing to pay more for their own name and likeness.

Imagine That Promo has programs designed to help Companies customize their products. offers custom promotional products with NO MINIMUM order required and NO SET UP FEES. If you would like more information about how this program works or how we can help you customize your products you can contact me at

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Marc Jablon

Business Consultant, Entrepreneur, and Writer

Marc Jablon has more than 20 years of business consulting experience which consists of assisting small to mid size businesses in the area of marketing, public relations, and management consulting.  He believes in a customized management and marketing approach to assist his clients in achieving their desired results.
As an entrepreneur, Marc Jablon has been involved in the start up of several businesses across many different industries, including 3D, Wallcovering, Comics and Collectibles, and Travel, among many others.  Marc Jablon is very active in the West Orange Chamber of Commerce. He loves the challenge of helping others with their businesses and the pursuit of the American Dream.




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